A campaign for Rockefeller Center illustrated by Lauren Tamaki. I art directed illustrations which show a wide range of people experiencing uniquely Rockefeller Center moments. I coordinated a rollout of the series in various print publications and bus shelters emphasizing to tourists and locals that Rockefeller Center is "Everything New York".
Identity and senior art direction by Michael Gericke at Pentagram.
Pentagram design team: Brian Banton, Emily Makarainen, Justine Braisted