The 2015 annual report for the National Gallery of Art in Washington, DC.
I created this report by working directly with the gallery through the design development and editing process for both the narrative-driven front of book and the index in the back. I then worked closely with the printer to color correct the imagery via proofs and press checks so that the artwork was reproduced true to life.
Pentagram Partner: Michael Gericke
Pentagram design team: Brian Banton, Emily Makarainen
Identity design, BKLYN BORN campaign and environmental graphics for a shopping center in Downtown Brooklyn.
Pentagram Partner: Michael Gericke
Pentagram design team: Brian Banton, Dinara Guzhavina, Michael Gericke
Promotional Posters for events at the Rainbow Room – the iconic NYC venue which crowns 30 Rockefeller Plaza.
Pentagram Partner: Michael Gericke
Pentagram design team: Brian Banton, Emily Makarainen, Michael Gericke.
The Walker Hotel Collection is a group of hotels each with a unique appearance and personality tailored to its location. The first (and currently the only) location is in Greenwich Village.
Working directly with the Hotel manager, property manager and staff, I created materials that function both inside and outside the hotel. I then worked with the printer to gather samples and test production methods for everything from door-hangers to umbrellas.
Pentagram Partner: Michael Gericke
Pentagram design team: Brian Banton, Michael Gericke
Bar SixtyFive is a luxurious cocktail lounge that shares the 65th floor of 30 Rockefeller Plaza with the iconic Rainbow Room.
I helped to design various branded elements for use at the bar as well as promotional posters for events.
Pentagram Partner: Michael Gericke
Pentagram design team: Emily Makarainen, Brian Banton
A campaign for Rockefeller Center illustrated by Lauren Tamaki. I art directed illustrations which show a wide range of people experiencing uniquely Rockefeller Center moments. I coordinated a rollout of the series in various print publications and bus shelters emphasizing to tourists and locals that Rockefeller Center is "Everything New York".
Identity and senior art direction by Michael Gericke at Pentagram.
Pentagram design team: Brian Banton, Emily Makarainen, Justine Braisted
A campaign for Top of the Rock Observation Deck at Rockefeller Center. I organized the photoshoot across multiple days to get shots of real tourists enjoying the vast views from Top of the Rock's unique multi-level outdoor decks. I then worked to composite and retouch the photographs for use in print and digital advertising.
Photography: Evan Joseph
Pentagram design team: Justine Braisted, Michael Gericke
The 2016 annual report for the National Gallery of Art in Washington, DC.
I created this report by working directly with the gallery through the design development and editing process for both the narrative-driven front of book and the index in the back. I then worked closely with the printer to color correct the imagery via proofs and press checks so that the artwork was reproduced true to life.
Pentagram Partner: Michael Gericke
Pentagram design team: Emily Makarainen, Michael Gericke.
The RADAR Project is an amazing non-profit that I had the pleasure of branding. Their name is an acronym for Rape And Domestic Abuse Reporting. I designed their website, various print promotional pieces, and their App. The RADAR Project App is a map where victims of sexual assault can anonymously report different crimes by dropping color-coded pins marking the locations where the incidents occurred.
The logo embodies the pin shape as well as a sense of femininity, connectedness and strength.
Identity design for UConn's student radio station. WHUS takes pride in allowing many different voices and opinions to be heard in one place. The form of the logo represents active noise levels and radio waves with a unified, modern voice.
University of Connecticut Design Center team: Drianne Laliberte, Bria Caso, Olivia Taylor
